The H&M Group has announced it wants to give its consumers increased flexibility and wider options by growing its on demand service offering.
The company explains the Creator Studio service and investment in print on-demand network Printify will provide new and innovative ways to engage and co-create with consumers.
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This latest announcement follows on from the news that H&M has 3D scanning technology to produce custom jeans for its Weekday brand and it is offering personalised ceramics for its subscription-based brand Singular Society.
Head of business ventures at H&M Group, Ellen Svanström explained: “The customer of today is demanding more personalised products and experiences than ever. With our investments and initiatives within on-demand printing, we can really create value for the customer, external partners as well as for the H&M group and be a force for change in the merchandise industry.”
She added: “We enable creators to quickly tailor their message to their fans and at the same time reduce the risk of over production.”
What are H&M Group’s new on demand services?
Creator Studio is is a global platform and service for the merchandise industry. It uses assets built by H&M Group over the years and its mission is to create a new standard for merchandise through technology.
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By GlobalDataCreator Studio has a quick production process and made-to-order digital printing and e-commerce setup and integrations. This means it makes it easier for brands and creators to offer good quality merchandise.
Creator Studio plans to grow its client base by onboarding a select number of global brands and creators and expand its offering with experiences beyond traditional merchandise.
The H&M Group’s investment arm, H&M CO:LAB has also invested in Printify to sit alongside Creator Studio.
Printify is a transparent print on demand network that was founded in 2015. It is an e-commerce platform that enables anyone to start a business and create their own unique products with close to zero upfront investment and as little risk as possible by managing both printing and distribution.
Printify aims to move the world towards on-demand production while helping merchants build sustainable businesses.
The H&M Group explains exploration and growth through new business ventures and investments are some of the key mechanisms it relies on to drive itself forward and lead the industry.
