In 2020, H&M launched Treadler: a business-to-business initiative that would enable clients to benefit from H&M Group’s expertise, long-term supplier partnerships and strategic sustainability work.

The platform would cover all steps from product development to sourcing, production and logistics. 

“We see the opportunity to utilise the full potential of H&M Group’s extensive investments and progressive sustainability work by catering to clients’ needs and contributing to driving long-term growth for H&M Group, while driving change in our industry,” said Gustaf Asp, managing director of Treadler, at the time “In discussions with other companies, we have experienced a demand for these kinds of services.”

But the service is now being discontinued.

“Treadler has in a short time generated valuable learnings to the group and established lots of meaningful relationships,” said H&M Group in comments shared with Just Style. 

“As part of the ongoing transformation within the group and in order to meet developments and uncertainties in the world around us, we need to revise some of our priorities. When evaluating Treadler’s current position we conclude that it hasn’t been growing fast enough. Given our present and necessary reprioritisations we have taken the decision to discontinue. This means that the ongoing operations will be phased out during the coming months and the Treadler team supported in continuing their career within or outside the group.” 

The company added, “Our strong belief in developing the industry together with other companies and external partners remain, and we will continue to build on the important insights and learnings made on the Treadler journey.”  

H&M Group recently collaborated with labour groups supporting Indian garment workers pushing for the elimination of gender-based violence in supply chains.