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June 29, 2021

Hoffman to assume CEO role at Wolverine Worldwide

Brendan Hoffman, president and a member of the company’s board of directors, will take over as CEO at Wolverine Worldwide at the end of the year.

By Hannah Abdulla

Hoffman will succeed Blake Krueger, who began his career with the company in 1993 and has been CEO since 2007 and chairman since 2009. As part of the transition, Krueger will assume the newly created role of executive chairman of Wolverine Worldwide.

In this role, Krueger will continue to lead Wolverine Worldwide’s board and will partner with Hoffman on key international and strategic initiatives.

Before joining Wolverine Worldwide, Hoffman was CEO of Vince Holding Corp, a publicly-traded, global contemporary fashion brand. While at Vince, he significantly increased the growth and penetration of the company’s e-commerce and digital platforms, adapted Vince’s vertical supply chain to embrace “buy now/wear now” trends, and extended the brand into new consumer categories. Prior to joining Vince in 2015, Hoffman was CEO and pesident of The Bon-Ton Stores, Inc and president and CEO of Lord & Taylor LLC. In addition, he was CEO and president of Neiman Marcus Direct earlier in his career, helping to grow Neimanmarcus.com and launch Bergdorfgoodman.com.

Upon joining Wolverine in September 2020, Hoffman had oversight of the company’s brands and direct-to-consumer business, reporting directly to Krueger. Hoffman’s initial focus has been pursuing growth initiatives across Wolverine Worldwide’s brands and digital operations, with one of his primary objectives being to drive the company’s e-commerce revenue goal of US$500m for 2021, doubling 2019 levels. Over the past nine months, Krueger and Hoffman have worked together closely to leverage the global power of the Wolverine Worldwide brand portfolio, navigate the impacts of Covid-19, and strategically position the company and its brands for accelerated post-pandemic growth and continued long-term success.

“I would like to thank Blake and the board for their support and the opportunity to lead Wolverine Worldwide into its next phase of global growth,” said Hoffman. “It’s been a privilege to work closely with Blake over the past year and I have gained tremendous knowledge of the industry and the unique strengths of the company’s global brand portfolio.

“Blake has truly transformed the company during his tenure, and it is an honor to be entrusted with building on this incredible foundation, working with an industry-leading team, and capitalising on the many opportunities ahead for Wolverine Worldwide. I look forward to continuing our partnership as we step into our new roles.”

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