Hugo Boss, Etam latest to join CanopyStyle - Just Style
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Hugo Boss, Etam latest to join CanopyStyle

15 Sep 2021

Hugo Boss and Etam are among the latest 14 brands and innovators to join international environmental organisation Canopy’s CanopyStyle and Pack4Good initiatives.

Hugo Boss, Etam latest to join CanopyStyle

The group, which also includes Scotch & Soda and Spinnova, have committed to end sourcing paper, packaging, and viscose textiles from the world’s ancient and endangered forests and to scale up the use of Next Generation alternatives through joining the CanopyStyle and Pack4Good initiatives.

The initiatives are focused on transforming the fashion and packaging supply chains: shifting them away from sourcing from the world’s most important forests and scaling climate-friendly Next Generation Solutions.

“Turning around the current climate reality and biodiversity decline is an enormous challenge — and protecting the world’s forests is the fastest, most effective, and cost-efficient strategy to do it,” says Nicole Rycroft, Canopy’s founder and executive director. “We are so encouraged and inspired to work with these leading brands and innovators who are doubling down to build supply chains for the 21st century and ensure that the world’s forests remain vibrant.”

Andreas Streubig, senior vice president global corporate responsibility and public affairs at Hugo Boss, adds: “At Hugo Boss, we are committed to sustainability, and understand that forests have a vital role to play in stabilising our climate and keeping our planet livable. Canopy has made exciting progress on addressing key sourcing risks in the viscose and packaging supply chains. Hugo Boss is delighted to add our voice and influence to the collaborative and effective approaches of CanopyStyle and Pack4Good.”

Today’s announcement includes brands across the apparel sector’s spectrum, from luxury to lingerie.

“The Etam Group is committed to making decisions that show respect for our planet. That’s why we are pleased to be collaborating with Canopy to ensure the sustainability of our forest-derived products, from the viscose used in our products to the paper and cardboard in our packaging,” says Kachen Hong, The Etam Group CSR director. “We know that forests are integral to keeping our planet’s climate stable, and to the millions of species and people who live in them, and we are eager to do our part to help protect them.”

A key priority of Canopy’s work with brands is the accelerated commercial-scale production of game-changing Next Generation Solutions. With intensifying market demand for these circular-economy alternatives, the new brand partners are joined by four additional Next Generation innovators. These technology ventures are developing breakthrough production innovations to alleviate today’s sourcing pressures on vital forests.

In addition to Hugo Boss, Etam, Scotch & Soda, and Spinnova, the new members include BastCore, Chaser, The Hurd Co, The IDEPS GmbH, and Saltwater Luxe.

Last month, House of Anita Dongre became the first Indian fashion house to join Canopy’s CanopyStyle and Pack4Good initiatives, while the country’s Flipkart and Myntra also recently joined both initiatives.

Click here to read Just Style’s recent interview with Rycroft who explains what being named a winner of this year’s US$3m Climate Breakthrough Award means.