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February 15, 2022

Hugo Boss invests US$5m in Heiq Aeoniq cellulosic yarn

Hugo Boss becomes a front-runner in the race to adopt Heiq Aeoniq ‘climate positive’ yarns by putting a US$5m equity investment in Heiq Aeoniq LLC and additional contingent $4m based on performance milestone arrangements.

By Fi Forrest

Hugo Boss is the first company to secure a stake in the Swiss Heiq Aeoniq equity, according to Heiq Materials AG. The investment is supplemented by an additional $4m arrangement, which is subject to the achievement of agreed goals. The partnership is said to help Hugo Boss meet its ambitious sustainability targets which include the aim to be climate neutral within its own area of responsibility by 2030, and throughout the entire value chain by 2045.

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Heig Materials AG explains that Heiq Aeoniq yarns are designed to be circular, using 100% renewable energy for manufacturing, a closed-loop recycling of more than 99.5% of productive factors, and uses no toxic chemicals, pesticides or fertilisers for its feedstock.

Hugo Boss puts particular emphasis on establishing an end-to-end circular business model, and therefore this new investment is said to fit in with its goal to increase its proportion of sustainable materials. Hugo Boss says its long term plan is to substitute its currently used polyester and nylon fibres with the cellulosic Heiq Aeoniq fibres.

Daniel Grieder, Hugo Boss CEO explains: “Our exciting partnership with Heiq on Heiq Aeoniq represents yet another important milestone on our journey towards becoming the leading premium tech-driven fashion platform worldwide. Consistent with our bold mission statement ‘We Love Fashion, We Change Fashion’, this game-changing collaboration with Heiq enables us to further push innovation and sustainability across our brands’ offerings, thereby driving measurable impact for environment and society alike.”

The Lycra Company has also become an exclusive distributor for Heiq Aeoniq yarn by making a significant, undisclosed investment and by making a commitment to develop the technology for broad application in textiles.

This week Just Style reported that Hugo Boss is closing its Italian site at Scandicci as part of a reorganisation plan.

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How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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