German luxury fashion brand Hugo Boss has launched its first animal-free men’s suit, certified with the PETA-Approved Vegan logo.
Launched as part of the company’s Boss spring/summer collection, the label’s design team ensured the new vegan men’s suit was created exclusively from non-animal materials, including dyes, glues, and chemical substances. Made from certified organic Italian linen, the suit is available both online and in stores in beige, dark blue, and black.
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The PETA-Approved Vegan logo was created in 2013 to help companies showcase their clothing, accessories, and home furnishings made with only vegan materials and to enable shoppers to identify animal-free items at a glance. More than 1,000 brands and designers worldwide have already had their products or collections certified to use the logo, including Esprit, Zalando, Topshop, and Dr Martens.
The animal rights organisation says most premium suits are made of animal-derived materials like wool, horsehair, or silk – all of which are associated with animal suffering. It welcomes the alternative to wool suits and hopes that other fashion houses will follow in its footsteps.
“As demand for ethically produced fashion continues to rise, we applaud Boss for being the first world-known premium brand to set this stylish milestone in vegan menswear,” says PETA director Elisa Allen. “Compassionate consumers can now choose a design that’s not only fashionable but also cruelty-free and sustainable.”
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Made in Germany, the suit is designed as part of Hugo Boss’ commitment to finding more sustainable ways to produce and finish its products, according to its website.
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By GlobalDataThe commitment saw the company develop a menswear shoe in 2018 produced with Piñatex, a natural-based material made of pineapple leaf fibres.
Veganism is increasingly becoming a lifestyle choice for many people and, alongside non-animal derived food products, consumers are also looking for vegan-friendly clothing and footwear.
Last week, retailer Primark became the first company in the world to receive the Vegan Certification mark from German inspection services group TÜV Rheinland for fashion products.
While the British Retail Consortium (BRC) recently issued new guidelines to help retailers and brands source vegan fashion products, setting out steps and questions to ask both internally and of suppliers when purchasing products that claim to be free from animal-derived materials.
Click here for additional insight on vegan fashion: Why vegan fashion materials require careful scrutiny
