Huntsman Textile Effects says its new Avitera Rose SE dye for brilliant bluish-red shades significantly outperforms the best available dyeing technologies for cellulosic fibres and blends to deliver substantial water and energy savings, overall fastness and reduced costs.

The technology is able to use less water and energy thanks to its low-temperature and high-speed wash-off technology. It is also said to deliver a ‘right-first-time’ performance, with compatibility, levelling properties, and on-tone build-up.

The cost-effective formulation can be used to reduce recipe costs for medium-dark shades while minimising processing costs and eliminating reprocessing. It can also increase mill output by up to 25% or more, according to the firm.

“The latest addition to our third-generation Aviteradyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability. Bringing eco-friendly performance and cost savings together in this way is a true innovation for an era of more demanding consumers and stricter environmental standards,” says Lutfu Okman, vice president global revenue, Huntsman Textile Effects.

The dyes are said to offer very good lightfastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with Avitera Rose SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s High IQ Lasting Color Eco color-retention programme. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric, Huntsman says.

The dye is fully compliant with industry and brand-specific restricted substance lists, it is Bluesign approved and is suitable for standard 100 by Oeko-Tex certified textile products.

Huntsman Textile Effects launched the first generation of Avitera dyes in 2010 with the aim of offering sustainable options for the textile industry.

The second generation expanded the range’s colour palette from the palest to the deepest and darkest shades.

The most recent third-generation aims to enhance the economic sustainability of the range while delivering environmental benefits, operational performance and provide fast-acting dyes for textiles.