South Korean fibre giant Hyosung is preparing to debut new spandex, which it says offers denim products dual performance features.

The Creora 3D Max spandex will launch at today’s Kingpins24 virtual denim event, taking place until 24 June.

“Denim in its many styles and finishes is the ‘go-to’ apparel choice for consumers around the world, and all-day comfort without sacrificing lasting shape is in demand,” says Hyosung.

3D Max spandex gives denim products dual performance features such as ultra-stretch and “excellent” recovery that lasts over time. Jeans made with 3D Max also offer a natural look and feel and allow for add-on details such as eco-friendly finishes and laser treatments, according to the firm.

“In denim, it has traditionally been difficult to get super stretch with low growth or bagging,” says Mike Simko, Hyosung’s global marketing director of textiles. “The industry wants more than 50% stretch, but they want it with less than 5% growth. While there is currently a way to achieve these targets, it can be expensive and constraining, therefore mills and brands have been asking Hyosung for a better solution.”

At Kingping24, Simko will join Tim Huesemann, director and shareholder of Panther Denim & Tat Fung, in a moderated discussion on the importance of collaborative developments and how the denim industry can benefit by all working together. Simko will also share more information about Creora 3D Max spandex along with Hyosung’s GRS certified Creora Regen spandex made from 100% reclaimed waste, and forthcoming Creora bio-based spandex.

Earlier this year, Hyosung developed a sustainability programme of 100% recycled multi-performance fibres with a view to helping its customers produce more eco-friendly products.