Gateway to Europe is an export solution platform by IAF for fashion companies to navigate the European market. Credit: International Apparel Federation (IAF)

‘Gateway to Europe’ is a full-service solution covering marketing and sales; logistics and fulfilment; customs and VAT; financial organisation and compliance and regulations.

IAF points out that the platform is uniquely positioned to work within the context of its industry association members from all over the world.

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It is powered by IAF’s services partner Greenway Logistics which partners with national fashion industry associations and develops and runs a plug-and-play service that associations can offer to their members.

IAF believes cross-continental export fashion is a complex operation which can only be successful with a knowledge of marketing, the right agent or distributor, knowledge and network to deliver products at the right time and lowest possible cost in the midst of an intricate framework of laws governing the industry.

It continues: “Through a network of specialists selected for their proven track record and specialisation in the fashion industry, Gateway to Europe is able to support fashion companies wishing to export to Europe from plan to successful sales.”

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In addition to this, IAF says Gateway to Europe enables fashion and sports industry associations to help their members to expand their businesses. Next month, Gateway to Europe is hosting a webinar for members of the Canadian Apparel Federation, adding that other non-EU countries will follow soon.

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Earlier in July, the American Apparel & Footwear Association (AAFA), the International Apparel Federation (IAF) and 128 other organisations got together to urge authorities at all levels to make labels more sustainable and economical by harnessing the power of modern technology.

The organisations argued that digital solutions – such as QR code labels – are now available to cut the considerable amount of material that these regulations require the industry to produce.