The new laundry detergent has been developed jointly by Inditex and BASF Home Care and I&I Solutions Europe, in Spain and Germany and claims to reduce microfibre release by up to 80% depending on fabric type and washing conditions. These results have been tested by several research institutions.
The detergent formula containing efficient ingredients was tested in the laboratory using different textile types and washing conditions. The results show that the detergent is particularly suitable for washing at low temperatures which brings additional advantages: end users can lower their energy consumption- by reducing the temperature for example from 40°C to 20°C and thereby reducing their carbon footprint. Colours stay bright for longer, extending the life of the textiles.
The developed solution can also be adjusted to enable the use of this technology by other detergent manufacturers. “Innovation and collaboration are key to meeting the challenges of the textile industry. We strive to be more creative and efficient by driving innovative new technologies. This project with BASF is a good example of this approach as it shows the effectiveness of cross-industry collaboration and goes one step further as it can be adjusted to extend the use of this technology in the industry,” says Javier Losada, chief sustainability officer of Inditex.
Sören Hildebrandt, senior vice president of Home Care, I&I and Industrial Formulators, further adds: “We work continuously to address the growing demand of our customers for innovative and sustainable solutions. With the jointly developed laundry detergent, we are supporting the textile industry on its sustainability path and allowing consumers to improve their own environmental footprint.”
The laundry detergent is available online at zara.com and in Zara Home stores.
Earlier this year The ZDHC Foundation (ZDHC) and The Microfibre Consortium (TMC) unveiled details of the next stage of a major initiative to address the issue of microfibres in textile manufacturing wastewater.