A new partnership between delivery company InPost and sustainable fashion solutions company Yellow Octopus Group means consumers can use Yellow Octopus Group’s clothes recyling app to take part in clothes donations and recycling.
The collaboration aims to encourage consumers to donate and recyle clothes by giving them exclusive discount coupons for every donation made. The idea is to contribute to the idea of circular fashion where old clothes are either reused, recycled or remade to avoid being sent to landfill.
Circular fashion is a fast-growing movement to reuse and recycle all materials, eliminate waste and pollution and regenerate the environment.
The reGAIN app programme allows unwanted clothes to be distributed to charities as well as across a network of textile recycling innovators, research initiatives, students’ projects and fashion designers to be renewed, upcycled or recycled into new sustainable products.
InPost UK CEO Jason Tavaria said: “We’re pleased to partner with Yellow Octopus to support its reGAIN programme. This collaboration is another vote of confidence for fashion’s fast growing circular economy.”
He added: “Our own research suggests consumers – especially 18-34 year olds – are increasingly looking for ways to live more sustainably — what we need to do is try to make it as convenient as possible to adopt green behaviours.”
The fashion industry is facing heavy pressure to reduce carbon emissions and waste, not least from a new generation of consumers who demand more environmental accountability so both InPost and Yellow Octopus Group are confident this new partnership will help to change consumers’ ways of thinking.
Yellow Octopus Group founder Jack Ostrowski added: “Now anyone who wants to send donations to the reGAIN app can also do it via InPost lockers, which means we’ll be able to get even more people on board using the app.”
He added: “It’s so important for us to make it as easy as possible for people to get behind reGAIN in order to drive consumer behavioural changes, as we push to transition from a linear fashion industry model to a circular one”.