Jan Singer, the former head of Victoria’s Secret’s core lingerie business, has been named as the new CEO at US apparel retailer J.Crew.

Singer will join the business and the company’s board of directors on 2 February, assuming responsibility for all aspects of the J.Crew and J.Crew Factory brands and businesses.

With Singer’s appointment, interim CEO Michael Nicholson will return to his previous role as president and COO, while Libby Wadle will continue as president and CEO of the Madewell brand, reporting separately to the board.

“Over the past year, we have made great progress restoring profitability at the J.Crew brand, while further optimising our operations, thereby establishing a strong foundation for long-term growth. Jan’s passion for our brand, focused vision of our potential and deep understanding of the modern consumer will be invaluable in rebuilding the strategic positioning and prestige of our iconic brand and company,” said Chad Leat, director and chairman of the J.Crew board.

At Victoria’s Secret, Singer led the company’s US$4bn intimates business across 1,000 stores and digital platforms, having joined the company from her previous role as CEO of Spanx, Inc. Prior to Spanx, she spent ten years at Nike, Inc., where she led both the global footwear and apparel teams.

During her tenure at Nike footwear, she oversaw the launch of products including Nike Flyknit, Nike Free and the reset of Nike Air. Singer was also responsible for apparel innovations including Nike Seamless, Nike AeroLoft and Nike Tech Fleece.

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Singer’s appointment comes almost two months after J.Crew agreed terms for the spinoff and initial public offering (IPO) of Madewell but more than tripled its net loss in the third quarter.