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February 11, 2022

JCPenney launches new menswear brand

US retail giant JCPenney has launched a new lifestyle brand as part of a bid to “re-energise” its its mens casualwear offering.

By Beth Wright

The company says its new Mutual Weave brand was developed by JCPenney designers with a vision to create lifestyle pieces that felt custom but were built for any activity. 

It adds men of every size, fit and ability can enjoy the brand’s workwear-inspired designs paired with what it called long-lasting essentials. Denim, tees, button-downs, knits, casual jackets and shoes are available in sizes from XS-5XLT, including in adaptive styles.

“Customers turn to JCPenney and our collection of private brands for great quality and value to meet their varied needs, from business formal suiting to workout clothes,” says Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. “We introduced the Mutual Weave brand to meet men’s expectations for well-made casualwear crafted for every day and any adventure.”

The Mutual Weave brand adds to JCPenney’s collection of brands designed with inclusivity in mind. J. Ferrar, Stafford and St. John’s Bay offer adaptive and big and tall options for men, while Stylus also offers big and tall sizing. Additional adaptive for young men can be found in Arizona Jean Co.

Customers can now shop the Mutual Weave brand exclusively on jcp.com and in 600 JCPenney locations, with expansion to all stores planned this year.

JCPenney joined The Jeans Redesign project last summer as part of its journey to reduce the environmental impacts of its operations.

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