Joules says Brown had been appointed following a thorough selection process and will join the company as CEO designate on 7 September. He will become CEO on 30 September, following a short handover period from Jones.

Joules adds Brown is a “proven leader with a strong track record of improving performance and implementing strategic transformation programmes across several digital and retail businesses.”

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He has held positions with Aviva, Schroders, British Airways, and Coca-Cola. At John Lewis, he served as omnichannel director and has also served as CEO at MandM Direct.

Most recently, Brown was CEO of Compare the Market, part of BGL Group, where he led the business through a successful period of strategic transformation and growth.

“I am delighted to have been selected to lead Joules at such an important time in its development. Joules is a very strong brand, with a highly relevant purpose and product proposition. The group’s digitalisation in recent years, as well as its increased customer base, mean it has very solid foundations for the future,” he says.

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“Whilst there have been some headwinds in the past year, I am very excited by the business’ future opportunities. The group is making strong progress against its clear plans to improve profitability by simplifying the business and optimising the cost base. I look forward to working closely with the Joules team to return the business to sustainable, profitable growth and optimise the significant future opportunities available to us.”

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Ian Filby, non-executive chairman of Joules, adds: “The board was in unanimous agreement that, amongst some very high calibre candidates, Jonathan was the standout choice to be our new CEO. He has significant experience across the retail and digital industries, a proven track record of delivering business transformation, and the vision and ambition to lead Joules through the next stages of its development. The Board has every confidence in him, and we look forward to working closely together over the coming years.

The news of Brown’s appointment comes after Joules confirmed clothing and homeware retailer Next Plc is considering a GBP15m (US$18.1m) stake in the business.