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March 25, 2020

Kering luxury labels prepare to produce surgical masks

Kering is to provide the French health service with 3m surgical masks, which the luxury goods group will purchase and import from China, as part of efforts to combat the Covid-19 pandemic in France. 

By Beth Wright

Kering-owned luxury fashion labels Balenciaga and Yves Saint Laurent are preparing to manufacture surgical masks in their French workshops as part of efforts to combat the Covid-19 pandemic in France.

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Production will get underway as soon as the manufacturing process and materials have been approved by the relevant authorities, the company says.

The move comes as the luxury goods group says it is also purchasing and importing 3m surgical masks from China for the French health service.

And Kering’s Gucci label has responded to a call from Tuscany, and could donate 1.1m surgical masks and 55,000 medical overalls in the coming weeks, subject to relevant authorisations. 

Meanwhile, the group has made a financial donation to the Institut Pasteur in Paris to support its research into Covid-19, following similar contributions made in China and Italy in recent weeks.

Kering’s efforts follow similar steps taken elsewhere to address increasing shortages in personal protective equipment (PPE) due to the pandemic and constrained supply.

Swedish fashion retailer H&M Group is mobilising its supply chain to produce PPE to be delivered to hospitals and health care workers, while in the US, a coalition of apparel and textile firms has joined forces to build a supply chain to fast-track the manufacturing of medical face masks.

Related Companies

Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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