L Catterton, whose past investments have included ba&sh, Ganni, Sandro, Maje & Claudie Pierlot and Sweaty Betty, said that the investment would allow BloomChic to embark on its next stage of growth and further realise its vision of enabling mid- and plus-size women to easily find clothes that fit them and their lives, in line with the company’s core values of inclusivity, empowerment, and accessibility.

Leveraging L Catterton’s global consumer insights and operating capabilities, BloomChic will be better equipped to scale its operations and deliver on its mission, as plus-size women are currently underserved, with limited and inferior shopping options. In the US, for example, approximately two-thirds of women wear clothes sized 14 and above, but less than half of the country’s women’s apparel market comprises such clothes and only around 2% of its women’s apparel stores are focused on selling such clothes, L Catterton said.

Focusing on customer satisfaction and efficiency, BloomChic employs a data-driven product development process which identifies trending colours, patterns, and fabrics with consideration for different body shapes and each material’s properties. New offerings are produced and tested in very small batches, leveraging the founding team’s decades of production and inventory management experience as well as its extensive and deep relationships with top suppliers.

“BloomChic puts its customers at the centre of everything it does,” commented Scott Chen, a managing partner of L Catterton. “This is evident not only from the range and quality of its products, but also the meaningful connections it has formed with customers and its culture of ensuring that the plus-size voice is heard. We look forward to partnering with its management team to deepen the brand’s presence in the market and create greater value for its customers.”

Bill Hu, the founder and CEO of BloomChic, said: “L Catterton has an impressive track record of helping companies to build iconic brands, broaden product suites, enter new geographic markets, and attract talent. We are thrilled to begin working together to better serve the global plus-size women’s community.”

“There is a very real need for women of all sizes to be and feel seen, uplifted by fashion,” added Freya Hu, the chief product officer of BloomChic. “It is our mission to fulfill this need. We are only at the start of our journey and are incredibly excited about what’s to come.”

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The transaction value was not disclosed.