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June 20, 2022

Lindex takes circular step with fibre from recycled textiles

Swedish fashion retailer Lindex is to collaborate with Södra, the originator of OnceMore, in a step towards a more sustainable and circular assortment with raw material from recycled textiles.

By Fi Forrest

OnceMore is based on what is described as the world’s first process for industrial-scale recycling of post-consumer textile waste of blended fibres, which is combined with wood from Södra’s members’ responsibly managed forests. Behind the innovation is Södra, Sweden’s largest forest owners’ association with 52,000 members.  

Annette Tenstam, strategic lead circularity and environmental sustainability, at Lindex said, “A part of our circular transformation at Lindex includes our choice of materials and reducing our impact and dependency on natural resources. Our collaboration with OnceMore is an important step in our circular transformation, where we want to increase the reuse of materials and reduce the use of virgin raw material. Today, there are major challenges regarding large-scale recycling of textiles where OnceMore is an important enabler. Through our collaboration, we can contribute to a more sustainable textile industry while taking further steps on our circular journey and reducing our environmental impact.” 

The process combines recycled textile with wood fibres from Swedish family forests, which creates a pure and high-quality dissolving pulp. With the large scale of the process, Lindex can already start produce about one million garments with the new fibre that is based on OnceMore, and is an alternative to the more sustainable viscose Lindex has been using. The garments will be available in Lindex’s assortment starting in the beginning of 2023.  

“With OnceMore, Södra has created a unique solution for making textile a part of the circular bioeconomy. The combination of recycled textile and renewable raw material from more sustainably managed family forests creates a product that can change the textile industry, and with a million OnceMore-based garments we are taking an important step in the development. We are glad to do this in collaboration with Lindex. Together we can make a difference’ says Lotta Lyrå, CEO at Södra.   

The collaboration with OnceMore is in line with Lindex’s sustainability promise – to make a difference for future generations – where one of the fashion company’s goals is that by 2025, 100 per cent of Lindex’s materials will be recycled or sustainably sourced. 

Last week, Danish fashion retailer Bestseller launched the first clothing range to brand with OnceMore by Södra under its Jack & Jones label. 

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