Developed by The Lycra Company in collaboration with HeiQ, a supplier of performance finish technologies, the application is the latest example of both companies’ ongoing efforts to bring more innovative and sustainable textile technologies to consumers globally.
NaturalFX technology enhances cotton knitwear, addressing critical consumer pain points, and improving the consumer’s overall wearing experience. The technology provides durable comfort stretch, fit, and soft hand-feel to 100% cotton knitwear compared to conventional finishes, the companies say.
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Even after repeated washing and wearing, Lycra NaturalFX technology helps knitwear retain its shape, which helps extend the garment’s lifespan and potentially reduce its environmental impact.
“Lycra NaturalFX technology enhances the stretch and recovery properties of cotton knit fabrics and does so in a durable way with outstandingly soft hand,” said Nicolas Banyols, chief commercial officer at The Lycra Company. “This innovation not only improves the performance of everyday 100% cotton knitwear but is easy for mills to implement as it requires no investment in new equipment.”
All knits that use Lycra NaturalFX technology can be submitted to The Lycra Co.’s labs for quality control testing to ensure all consumer benefits are delivered, including comfort stretch, breathability, and durable fit. New logos will feature both the Lycra and HeiQ brands and will be supported by customisable co-branded POS materials featuring the tagline, “In Sync with Nature’s Rhythm,” which are also available to brands and retailers.
While The Lycra Co. is leading the commercialisation of the technology, HeiQ will collaborate and support the introduction through its brand network as well as manufacturing and selling the finishing directly to textile mills, leveraging the company’s established global technical services to deliver optimised performance.
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By GlobalData“Combining The Lycra Company’s expertise in stretch fibres with HeiQ’s renowned innovation in textile chemical finishing has resulted in a truly unique, added-value technology that offers enhanced performance to cotton knitwear,” added Mike Mordente, head of the business unit textiles at HeiQ. “I am confident that Lycra NaturalFX technology will open up a new generation of enhanced stretch and recovery garments with comfort and durability.”
Earlier this month, The Lycra Company launched a new recycled fibre that offers a lower carbon footprint than its counterparts.
The Thermolite EcoMade fibres are made from 100% textile waste, are GRS-certified, and offer the same quality and durable lightweight warmth as their polymer virgin counterparts but with a lower carbon footprint.
