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September 22, 2021

Lycra, HeiQ launch Lycra FreshFX technology for China market

Lycra FreshFX uses HeiQ finishes applied directly to stretch fabrics made with Lycra fibre branded spandex.

By Michelle Russell

Textile giants HeiQ and The Lycra Company have joined forces to launch Lycra FreshFX for the Chinese market offering better comfort, fit, shape and hygiene.

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Lycra FreshFX uses HeiQ finishes applied directly to stretch fabrics made with Lycra fibre branded spandex. The brand can be customised to exact consumer needs via antiviral, antimicrobial, or anti-odour technology options.

“Lycra FreshFX brand with HeiQ technology is the first product resulting from a collaboration between The Lycra Company and HeiQ that we announced in July,” says Steve Stewart, chief brand and innovation officer, The Lycra Company. “The goal of this partnership is to combine our strengths to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly.”

Garments made with Lycra FreshFX will offer consumers the renowned Lycra fibre benefits of lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. From odour absorption, antimicrobial to antiviral, with bio-based, mineral-based and silver-based technologies, HeiQ provides a comprehensive product range, now available with fabrics made with Lycra fibre.

Lycra FreshFX can be used in activewear, athleisure apparel, personal protective equipment, socks, underwear, wovens, and non-apparel uses.

Fabrics featuring the technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China as well as the established quality standards of both The Lycra Company and HeiQ. Once certified, garments are eligible for identification at retail via physical or virtual hangtags.

“The new generation of Chinese consumers are much more tech-savvy and looking for more comfort and functionality in their everyday clothes,” says Carlo Centonze, co-founder and CEO of HeiQ Group. “Lycra FreshFX brand with HeiQ technology will deliver the functional benefits consumers desire today throughout a wide range of garment categories.

Both HeiQ and The Lycra Company will be exhibiting at the upcoming Intertextile Shanghai.

The Lycra Co recently announced the development of a new technology that allows garments to have a better fit for various lifestyles, movements and body types.

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Free Report
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How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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