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September 8, 2022

Marimekko commits to SBTi to tackle greenhouse gas emissions

Finnish fashion brand Marimekko has committed to the Science Based Targets initiative (SBTi) to set science-based emissions reduction targets.

By Beth Wright

Marimekko previously published targets for reductions in greenhouse gas emissions in 2020 but says with its commitment to the Science Based Targets initiative (SBTi), it will set “even more determined” targets for emissions reductions throughout its value chain, in line with the UN Paris Climate Agreement. The Paris Climate Agreement aims to limit global warming to well below 2 degrees Celsius relative to pre-industrial levels and pursue efforts to limit warming below 1.5 degrees Celsius.

“We believe that, in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy. In 2021, we conducted a thorough carbon footprint calculation to target our emission reduction actions as efficiently as possible. Science-based emission reduction targets are an important tool in reaching our ambitious long-term vision of our operations leaving no trace on the environment in the future. To reach the vision, we will also need innovations in technologies, materials, and business models which we will advance together with various partners. With the power of our own example, we want to move our industry towards a more sustainable future,” says Tiina Alahuhta-Kasko, president and CEO of Marimekko.

Marimekko’s design philosophy and operations have always been based on sustainable thinking and continuously improving sustainability has been part of Marimekko employees’ daily work for years. Marimekko has today published the direction for Marimekko’s next strategy period of 2023–2027. Sustainability is one of the five strategic success factors: Marimekko believes that determined sustainability efforts strongly support Marimekko’s long-term success.

Marimekko will set the science-based emissions reduction targets in line with the Paris Climate Agreement in accordance with the schedule of the SBTi within two years. The Science Based Target Initiative is a collaboration between WWF (the World Wide Fund for Nature), CDP (Carbon Disclosure Project), WRI (World Resources Institute) and United Nations Global Compact. The aim of the initiative is for science-based emissions reductions to become a guiding principle for business activities.

Marimekko recently partnered with Finnish sustainable textile material company Spinnova on a sustainable collection in line with the principles of the circular economy.

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