Matalan is cutting prices by an average of 15% across essential family products, spanning all core categories, both online and in-store lines, with some product prices dropping as much as 25%.

Matalan has achieved cost savings through a collaborative buying and sourcing strategy implemented by its senior leadership team.

Effective January onwards, the investment extends to a wide range of popular products, including womenswear categories like denim, leisurewear, and basics, as well as menswear, kids’ essentials, baby products, bedding, bathroom essentials, and home storage.

Matalan’s reduced products include:

  • Women’s hoodies, originally priced at £15.00, have been reduced to £12.50,
  • Boy’s hoodies have dropped from £13.00 to just £10.00,
  • Men’s straight-cut jeans have been marked down to £10.00 from £11.00,
  • In the home and living category, popular bedding sets have been discounted by £3.00 across single, double, and king sizes.

Matalan has attributed its continued evolution under the leadership of Jo Whitfield, the company’s new CEO. Whitfield is said to be steadfastly driving efficiencies and enhancing product ranges to offer customers “style, choice, and value.”

Whitfield added: “We’ve unlocked efficiencies at a time when inflation and input costs are starting to fall, enabling us to pass these savings on directly to our customers – bringing down the prices of new and existing lines of everyday essentials and favourites across all our key categories.

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“It’s all part of our mission to build a stronger, more modern Matalan that brings families a better choice of quality clothes and homewares at great prices.”

The company is also passing on the benefits of reduced input costs to customers during a period of falling inflation by launching a multi-channel marketing campaign, incorporating digital and in-store activations.

Customers can benefit from the reduced prices starting 8 January 2024, both online and across all Matalan stores in the UK.

In December 2023, Matalan expanded its online offering by adding 10 third-party brands to its online offering to build on its fashion portfolio.