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June 21, 2022

Meta to launch digital clothing store for metaverse

The owner of Facebook and Instagram, Meta, is launching a digital clothing store that will allow users to dress their avatars in the metaverse.

By Hannah Abdulla

Meta Avatars Store was announced by Mark Zuckerberg with the Meta CEO explaining digital goods “will be an important way to express yourself in the metaverse and a big driver of the creative economy.”

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The new virtual store is being launched on Facebook, Instagram and Messenger and will give users the opportunity to buy digital clothing for their avatars.

Digital outfits from Balenciaga, Parada and Thom Browne will be among the initial launch, according to Tech Crunch, though Meta has not received any pricing information for these metaverse-friendly digital outfits.

The Meta Avatars Store will start rolling out next week in the United States, Canada, Thailand and Mexico.

Recently, brands including Mango, American Eagle Outfitters and Benetton have announced moves in the metaverse.

Meta

And VNTANA announced a partnership with BeyondXR to allow the latter’s customers to create interactive 3D virtual showrooms instantly from existing design files.

This new integration allows brands to upload their existing 3D designs from programs like Browzwear, Clo, Keyshot, Modo and more to instantly create interactive 3D digital showrooms in ByondXR. There is no additional work needed as VNTANA’s patented algorithms automatically optimise and convert files to meet varying online and game engine standards, including those required for the metaverse.

Related Companies

Free Report
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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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