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May 7, 2019

Moroccan garment firm invests $9.3m in two Tangier facilities

By Hannah Abdulla

Moroccan garment manufacturer Vita Couture has invested MAD90m (US$9.3m) in two new production facilities in the port city of Tangier.

One of the facilities – Vita Couture – will make ready-made women’s wear garments across 20 production lines and employ 2200 workers, allowing it to cater for large orders from international brands.

The other – Diprints – a joint venture with Spanish textile company Santadarina, is a digital fabric printing facility that will employ 110 workers. 

The articles produced will be exclusively for export. 

The news was announced by Morocco’s Minister of Industry, Investment, Commerce and Digital Economy, Moulay Hafid Elalamy, who said the factories’ operations are aligned with Morocco’s current strategy to develop the textile industry, by reinforcing its production capacities and diversifying its fast-fashion operations.

Mohammed Bouboh, chairman and founder of the Vita Couture-Diprints Group, added the geographical positioning of Tangier and its “quality infrastructure” were key to the group’s decision to invest.

“Our site completes the vision of offering our customers quality service in a very short delivery time. The complete integration of the production cycle allows the group to win orders formerly reserved for Spanish or Turkish manufacturers.”

As reported on just-style earlier this year, Morocco’s clothing and textile industry association is optimistic about growth in the country’s apparel sector in the year ahead, with fast fashion sales to Europe driving expansion.

According to the re:source by just-style strategic sourcing tool, apparel exports from Morocco currently enjoy duty free access to the European Union through Euro-Mediterranean Economic Partnership Agreement.

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