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April 11, 2022

M&S rolls out Nobody’s Child across UK stores

Marks & Spencer (M&S) has rolled out eco-conscious womenswear brand Nobody’s Child across ten stores in the UK, five months after the UK retailer took a 25% stake in the company.

By Beth Wright

The new M&S in-store offering from Nobody’s Child includes a curated collection of 30 bestselling mini and midi dresses ranging from GBP35 printed midi dresses to GBP75 embroidered occasion dresses in transitional cotton.

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The use of responsible fabrics exists at the heart of every range and Nobody’s Child has continued to use viscose alternative, Lenzing Ecovero in its spring/summer collection.

Jody Plows, CEO of Nobody’s Child, says the store launches enable the brand to showcase its collection to loyal and new customers across the UK.

“Myself and the team are passionate that the handwriting that Nobody’s Child has become known for is given even more opportunity to flourish through this new chapter in our journey.”

M&S took a 25% stake in Nobody’s Child in November and said it would launch the brand in selected stores this year. The investment came a little over a year after M&S chose Nobody’s Child as the first third-party clothing brand to be sold on its website.

Under the investment, Nobody’s Child continues to operate independently but with the opportunity to use M&S’s investment and infrastructure to scale the business.

In a statement at the time, M&S said it will benefit from the agility of Nobody’s Child, including the brand’s focus on near-sourcing supply, which has previously been identified as a growth opportunity.

Nobody’s Child is available to shop now at: Belfast, Cheshire Oaks, Dublin, Gateshead, Liverpool, London Stratford, Manchester, Sheffield, Thurrock, and Trafford.

Last week, M&S partnered with the dotte resale collective to explore kidswear resale.

M&S Kids is the first major retailer to join and play a role in dotte’s movement. The marketplace which seeks to address the challenges parents face when buying secondhand, through a digital platform that curates products, offers style inspiration and incorporates brands partnerships.

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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