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September 8, 2022

Nativa Regen wool programme launches in US

The Nativa Regenerative Agriculture Program has launched in the US aimed at improving soil and water quality while helping brands reduce their carbon footprint and reach their sustainability targets.

By Michelle Russell

Nativa, a brand of the French Chargeurs Group, has partnered with Shaniko Wool company on the new initiative, which it claims is the first regenerative wool programme to be launched in the US.

Brands that create garments with wool produced under the Nativa Regen programme will be committing to supporting regenerative farming practices as well as farmers and communities. Brands and farmers participating in the programme will be able to claim a double Nativa/Responsible Wool Standard (RWS) certification that guarantees sustainable practices from farm to finished garment. Backed by blockchain technology, the certification proves brands’ commitment to transparency.

“We are thrilled to expand our Nativa Regen programme to the US in partnership with Shaniko Wool Company as part of our global commitment to innovation and sustainability,” says Federico Paullier, CEO of Chargeurs Luxury Fibers. “We look forward to welcoming US-based farmers and brands to the program and supporting them as they transition to regenerative practices that improve soil and water quality while promoting an overall healthier habitat that restores natural biodiversity at the farm level.”

Shaniko Wool Company is an Oregon-based farm group overseeing nine farms across four states and was the first US wool producer to receive the Textile Exchange’s RWS certification. As a participant in the Nativa Regen programme, the company has received the first dual Nativa-RWS sustainability certification issued in the US.

Nativa’s parent company Chargeurs is the operator of Chargeurs Wool USA, said to be the only wool-processing facility in the US. With the launch of the Nativa Regen programme in the US, Chargeurs is able to manage both the sourcing and initial processing of traceable, certified Nativa wool in the country and ensure brands can take advantage of the low-carbon benefits associated with local production in the US.

Nativa Regen is based on scientific research and backed by data. It protects the land by improving soil quality, safeguards animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts result in better water quality and increased CO2 capturing levels.

Through Nativa Regen, Nativa collaborates closely with farmers worldwide, including in Australia, Uruguay, Argentina and, now, the U., as well as with leading research institutes, universities and environmental sustainability pioneers such as Quantis. Current Nativa wool brand partners in the US include Madewell and Reformation.

The apparel interlinings manufacturing arm of Chargeurs, Chargeurs *PCC Fashion Technologies, recently expanded its leadership team with three new appointments.

The company named Fabrizio Vincenzi as its new chief operating officer, Nico Dapoto, as its chief supply chain officer and Giorgio Marcarino, who is returning to Chargeurs, as its new general manager, EMEA. 

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