A new NIKE sneaker released this week (1 January) aims to reduce material waste by using scraps created during the production process.
The Nike Atsuma “rethinks and reimagines how traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe’s construction and beautiful elements of its design,” the company says.
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For example, the lateral side Swoosh is mirrored by a cutout version on the medial, the hangtag is formed by a cutout on the outsole, and a recycled sockliner adds to the considered decisions.
Nike is aiming to have zero waste from contracted footwear manufacturing sent to landfill, and last year unveiled a new Circular Design Workbook to help product creators across the industry reconsider the design process.
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