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October 21, 2020

New web platform takes shape for 3D fashion products

A new online platform designed to help the fashion industry develop 3D virtual products more efficiently – and, crucially, connect with other industry solutions – is moving closer to launch.

A new online platform designed to help the fashion industry develop 3D virtual products more efficiently – and, crucially, connect with other industry solutions – is moving closer to launch.

After being trialled by various brands, retailers and third-party providers, the Orchids platform from Embodee has now entered the beta phase of final development, with a limited release available from the beginning of next month. 

The SaaS-based tool does not require licensing or installing software, and integrates nearly all aspects of digital product creation, from conception to online shopping. It enables users to visually brainstorm online, and make comments as products evolve, as well as reducing the reliance on physical samples.

“With increasingly broad 3D adoption in the industry, we saw the growing need for companies to get more out of their 3D product creation investments,” says Embodee CEO André Wolper. 

“As a result, we’ve developed a highly visual online platform that effortlessly connects people and systems, enabling companies to go from creation to sales faster while simultaneously cutting waste and inefficiencies.”

Among Orchids’ features is web-browser access to 3D assets and interactive collaboration throughout an organisation and with other parties, such as vendors and product lifecycle management systems. 

New capabilities added in the past month include fluidly rotating 3D product renders, viewing products from any angle in varied lighting conditions, and downloading product imagery in 4K resolution. Another key addition is access to more than 20,000 digital materials from the library of Swatchbook, a new Embodee partner.

The Orchids platform also features a dashboard that organises 3D assets so they’re easy to navigate, view and revise – all in one place and accessible from the cloud. 

Non-technical staff can create interactive assortments directly from the 3D products. They can also refine 3D artists’ initial designs by easily applying colour changes and creating variances from a centralised library of colours, textures, materials, fonts and graphics.

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