Nogin, a specialist in outsourced e-commerce for major fashion and consumer product companies, has acquired women’s clothing company and online retailer ModCloth for an undisclosed sum from brand investment platform Go Global Retail.
Initially founded as Branded Online, Nogin has provided intelligent commerce solutions to brands including Bebe, Lululemon, True Religion, and Yeezy.
The addition of digitally native retailer ModCloth adds to a stable of brands in fashion, CPG, beauty, health, and wellness industries whose online presence is managed by Nogin.
The firm plans to reinvigorate ModCloth’s e-commerce operations using its proprietary suite of Intelligent Commerce Solutions. The company’s platform allows brands to leverage advanced data analytics to grow their brand and sales. In addition to managing the entire digital operation, Nogin offers its partners a suite of services that includes brand strategy, creative services, development, logistics, and performance marketing.
“We have a huge advantage of being able to get brands to be world-class and profitable within 90 days of putting them on our platform. It’s what we have always done. Investing where we see great potential is a natural extension,” says Nogin CEO Jan-Christopher Nugent. “We are thrilled to free up ModCloth to focus on delivering great products and stories to the brand’s community of passionate consumers, while staying true to its core values that champion female empowerment and inclusivity.”
ModCloth offers vintage-inspired women’s clothing, shoes, handbags and accessories for 18-35 year-old women. It marked Go Global’s first acquisition when the firm, which is led by apparel and retail industry veterans Jeff Streader and Christian Feuer, snapped up the business from retail giant Walmart.
“ModCloth is an amazing brand poised for growth,” says Streader, managing partner with Go Global Retail, who adds the firm feels good about the progress at ModCloth since its January 2020 acquisition and looks forward to seeing its momentum continue with Nogin.
Nogin has retained about 55 ModCloth employees and kept the leadership constant, with CMO Mary Jimenez named CEO. She will be joined by members of the brand’s buying/brand/design/merchandising, logistics, tech/development/IT, accounting, and HR teams who will be based in Nogin’s Tustin, California, headquarters, as well as customer service representatives in ModCloth’s Pittsburgh, Pennsylvania, call centre.