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May 6, 2021

Nogin acquires ModCloth from Go Global Retail

Nogin, a specialist in outsourced e-commerce for major fashion and consumer product companies, has acquired women's clothing company and online retailer ModCloth for an undisclosed sum from brand investment platform Go Global Retail.

By Giacomo Lee

Nogin, a specialist in outsourced e-commerce for major fashion and consumer product companies, has acquired women’s clothing company and online retailer ModCloth for an undisclosed sum from brand investment platform Go Global Retail.

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Initially founded as Branded Online, Nogin has provided intelligent commerce solutions to brands including Bebe, Lululemon, True Religion, and Yeezy.

The addition of digitally native retailer ModCloth adds to a stable of brands in fashion, CPG, beauty, health, and wellness industries whose online presence is managed by Nogin.

The firm plans to reinvigorate ModCloth’s e-commerce operations using its proprietary suite of Intelligent Commerce Solutions. The company’s platform allows brands to leverage advanced data analytics to grow their brand and sales. In addition to managing the entire digital operation, Nogin offers its partners a suite of services that includes brand strategy, creative services, development, logistics, and performance marketing.

“We have a huge advantage of being able to get brands to be world-class and profitable within 90 days of putting them on our platform. It’s what we have always done. Investing where we see great potential is a natural extension,” says Nogin CEO Jan-Christopher Nugent. “We are thrilled to free up ModCloth to focus on delivering great products and stories to the brand’s community of passionate consumers, while staying true to its core values that champion female empowerment and inclusivity.”

ModCloth offers vintage-inspired women’s clothing, shoes, handbags and accessories for 18-35 year-old women. It marked Go Global’s first acquisition when the firm, which is led by apparel and retail industry veterans Jeff Streader and Christian Feuer, snapped up the business from retail giant Walmart.

“ModCloth is an amazing brand poised for growth,” says Streader, managing partner with Go Global Retail, who adds the firm feels good about the progress at ModCloth since its January 2020 acquisition and looks forward to seeing its momentum continue with Nogin.

Nogin has retained about 55 ModCloth employees and kept the leadership constant, with CMO Mary Jimenez named CEO. She will be joined by members of the brand’s buying/brand/design/merchandising, logistics, tech/development/IT, accounting, and HR teams who will be based in Nogin’s Tustin, California, headquarters, as well as customer service representatives in ModCloth’s Pittsburgh, Pennsylvania, call centre.

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Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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