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April 23, 2021

Patagonia axes corporate logos to extend garment life

Outdoor clothing company Patagonia is to stop putting company logos on products sold through its Corporate and Group division, citing concerns that they reduce the lifespan of a garment.

By Leonie Barrie

Outdoor clothing company Patagonia is to stop putting company logos on products sold through its Corporate and Group division, citing concerns that they reduce the lifespan of a garment.

The company says in a blog post that “adding an additional non-removable logo reduces the lifespan of a garment, often by a lot, for trivial reasons. People change jobs, and the extra logo makes for an awkward re-gift. 

“People tend not to pass logo’d gear down to their kids, and not everyone wants to be an advertisement on weekends, even if they’re proud to go into work on weekdays. The result? Perfectly good gear ends up forgotten in the closet – or worse, gets tossed in the trash.

“In 2018 alone, 11.3 million tons of textiles ended up in landfills, and we’re not okay being a part of that.”

Patagonia, which is well-known for its “planet first” focus, says its mission is to create “goods that last – if not forever, then for a really, really long time. Using a garment for just over two additional years, for example, cuts its overall footprint by 82%, and we build our gear to be used for decades.”

It accepts the stance on logos “might cost us some business,” but adds: “We hope you’ll see this shift for what it is: another of our ongoing efforts to support a healthy planet – and a call to action.”

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