Outdoor clothing brand Patagonia has launched a new clothing line made using a fleece fabric it has coined “Woolyester” – a blend of polyester and recycled wool.

Patagonia had made a decision in 2015 to temporarily halt the use of virgin wool due to concerns surrounding animal welfare and land management. It subsequently launched the Patagonia Wool Standard, and its commitment to the Responsible Wool Standard as a baseline requirement for wool suppliers before turning its attention to reclaimed wool.

Patagonia says recycling wool keeps clothes out of garbage dumps, adding that its Woolyester autumn 2018 line alone will divert roughly 60,000 pounds of clothing from landfills.

It adds that recycled wool eliminates the need for dye, chemicals and water water. The production of Woolyester Fleece, which takes place at a facility in Prato, Italy, uses 23% less water than its synthetic counterparts and emits 37% less carbon.

The Woolyester line for men and women features four fleece products with prices ranging from US$139-159 on Patagonia’s website.

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