The combined solution will provide seamless no-touch authenticity verification and traceability for many types of industrial and consumer products along the chain of custody, ensuring their integrity.

MIMOSI Connect is a comprehensive Digital Product Passport platform using the cloud, blockchain, AI, GPS and IoT technologies.

Peer Ledger explains that its technology gives companies a trusted, permanent record of validated transactions, documents and ESG metrics across the entire supply chain to support responsible sourcing and due diligence.

It elaborates that with the integration of FeaturePrint into MIMOSI Connect, there is an additional layer of trust for supply chains to mitigate environmental and human rights risks.

Credit: Alitheon

“With the rise of digital commerce and globally distributed suppliers, products are ever more susceptible to illegal activity and ESG non-compliance. With IP theft leading to negative environmental impacts, illegal child labour, and financial losses, companies and consumers need to be able to trust the provenance of the products they buy and their associated data,” says Roei Ganzarski, CEO of Alitheon. “The Alitheon – Peer Ledger solution builds upon the strengths of both companies to offer that high degree of trust.”

Dawn Jutla, founder and co-CEO of Peer Ledger adds: “Peer Ledger now enables industries to authenticate any type of consumer or industrial product from its MIMOSI Connect Digital Product Passport (DPP) platform with just the use of a photo via our elegant integration with Alitheon’s FeaturePrint Optical-AI platform. The efficiencies and ESG risk reductions are enormous. Peer Ledger’s and Alitheon’s game-changing integration is attractive to the trio of regulators enforcing new ESG regulations, organisations facing a tsunami of new global ESG compliance reporting, and consumers’ desire for responsibly produced, environmentally healthy goods.”

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Similar to this technology of product passports, Roberto Prato di Pamparato who is the founder and CEO of metaverse client consultancy Art of NFT, told Just Style that NFTs (non-fungible tokens) are the new digital assets that fashion brands are leveraging since it is easy to embed any information in it and sell it securely.

He clarified that this was the case because NFT is embedded with a unique code which makes it easier to trace the authorship.