View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
October 20, 2017

Preferred fibres and materials uptake continues to rise

The uptake of preferred fibres rising in all categories, with global fashion business C&A the world’s number one fashion retailer in the use of organic cotton and preferred man-made cellulosics, according to a new report.

By Leonie Barrie

The uptake of preferred fibres rising in all categories, with global fashion business C&A the world’s number one fashion retailer in the use of organic cotton and preferred man-made cellulosics, according to a new report.

The latest annual update from Textile Exchange, the global non-profit that promotes the adoption of preferred fibre and materials and responsible supply networks, found that organic and other preferred cottons represent 47% of total cotton usage.

In addition, recycled polyester usage grew by 58%, lyocell usage grew by 128%, and preferred down (the majority of which is certified to Textile Exchange’s Responsible Down Standard) grew by 54%.

The research, based on feedback from 95 major textile and apparel companies, including some of the world’s most renowned brands and retailers, also found more companies are managing a portfolio mix of fibres rather than focusing on an individual one. And companies are beginning to mobilise and gear up for circularity, it says.

“It’s good to report that things are moving in a positive direction, with uptake of preferred fibers rising in all categories, and some showing very significant leaps in usage,” says Liesl Truscott, European and materials strategy director for Textile Exchange.

“While value needs to be shared more equitably, it’s clear that our economic system is changing, with a greater focus on circularity and non-financial capital. The language of the Sustainable Development Goals is influencing our industry and it’s good to see the industry get behind the Science Based Targets.”


The ‘2017 Preferred Fiber and Materials Market Report’ features leaderboards that rank company usage across a spectrum of preferred fibres and materials including organic cotton, recycled polyester, lyocell, and more.

Global fashion business C&A topped two of the leaderboards. “Being the world’s number one fashion retailer in the use of organic cotton and preferred man-made cellulosics is a great achievement and demonstrates how our sustainable materials strategy is making a difference,” says Jeffrey Hogue, C&A’s chief sustainability officer.

“As a significant buyer of agricultural materials like cotton and wood pulp, we are committed to creating better outcomes for farmers, communities and forests.”

Oregon-based Columbia Sportswear tops the list of companies closing the gap between the usage of certified responsible down and conventional down, and placed third in total usage of responsible down amongst the reporting companies.

“At Columbia, we value ethical, sustainable manufacturing practices and are committed to assuring our partners share and practice these values,” says Matthew Hoeferlin, director of materials research for Columbia.

“By joining the Responsible Down Standard (RDS), we are committed to sourcing 100% responsible down for our entire global product line. By verifying and validating our entire natural down supply chain through RDS, we can ensure that, from farm to final destination, our product meets the industry’s animal welfare guidelines.

“In just three short seasons, we have sourced over 3.3m units filled with responsible down. We will continue to work closely with our vendors and manufacturers to promote the importance of animal welfare and adhere to the standard.”

Sustainable Development Goals

The report’s impact data also shows that adoption of preferred fibre and materials can advance many of the United Nations’ Sustainable Development Goals (SDGs): in particular SDG 12, which focuses on responsible consumption and production.

This is consistent with the report’s findings that nearly 30% of the reporting companies said they are aligning corporate strategy to the SDGs.

Textile Exchange believes the adoption of preferred fibre and materials, under internationally recognised standards, offers measurable environmental, social and economic benefits.

With its Textile Sustainability Conference – whose theme this year is focused on the SDGs – Textile Exchange has commenced a strategy to mobilise the industry towards advancing the Global Goals and identifying best practices, including the adoption of preferred fibre and materials and standards to ensure the industry is meeting the targets set by the Global Goals.

Textile Exchange’s managing director, La Rhea Pepper, adds: “It is a combination of interventions that is transforming the industry: company strategies are going beyond concept into full implementation, business models are evolving to support, and technologies are coming online to disrupt current modes of production.  

“Some would say the industry is not moving fast enough, while others are optimistic about the progress being made. We need both the cynics to nudge us further and the optimists to believe it will happen!”

To read more about the impact of the Sustainable Development Goals are helping to guide multinational brands and retailers, click on the following link:

Brands unite around sustainable development goals

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Style