As British families’ concerns grow about their spending power, Primark has decided to offer more affordable options on selected product ranges aims to support families during these challenging times.

The price reductions will apply to a range of popular kidswear items and will be available in Primark’s stores from the end of July.

This year’s Autumn/Winter collection builds upon Primark’s previous decision to freeze prices on over a thousand kidswear and baby items.

The new products benefitting from the lower prices (compared to the price of comparable products from the Autumn/Winter 2022 collection) include the following, with new lines landing in store each week:

  • Kids leggings starting from £1.80 (£2.00 in Autumn/Winter 2022)
  • Kids long sleeved t-shirts starting from £1.80 (£2.30 in Autumn/Winter 2022)
  • Kids sweatshirt starting from £3.50 (£4.00 in Autumn/Winter 2022)
  • Kids zipped hoody starting from £3.50 (£4.50 in Autumn/Winter 2022)
  • Kids hoodies starting from £4.50 (£5.00 in Autumn/Winter 2022)
  • Kids fleece nightwear starting from £4.50 (£6.00 in Autumn/Winter 2022)
  • Kids snuddies starting from £10 (£12.00 in Autumn/Winter 2022)
  • Baby sweatshirt starting from £2.30 (£3.00 in Autumn/Winter 2022)
  • Baby jogger starting from £2.30 (£3.00 in Autumn/Winter 2022)

The selected kidswear products continue to boast the same high quality the brand is known for, designed to last and be cherished by families for an extended period. Moreover, the long-sleeved t-shirts are made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP).

Commenting on the move, Paul Marchant, chief executive of Primark, emphasised Primark’s dedication to supporting customers during financially challenging times and said: “Kids clothes are an essential purchase, and we know that getting ready for a new school term can be a really expensive time for many families. We want to do our bit to help alleviate some of that pressure by lowering the prices on many of our kids’ essentials while continuing to offer the same great quality.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Click + Collect trials in London

In addition to the price reductions, Primark is expanding its Click + Collect trial in 32 more stores in and around London. This trial extension enables customers to buy online from a wide selection of kids’ and nursery products, with the added convenience of collecting their purchases in their chosen store on a designated day

The trial had initially covered 25 stores in the North West of England.

The stores in London offering the service range from Hackney to Hammersmith and Staines to Westfield Stratford and vary from multi-storey flagships on either end of Oxford Street, destination stores in Bluewater, Lakeside and Westfield White City, and smaller high street locations like Tooting and Woolwich.

As for the new price reductions on selected kidswear products, they will be available in all 191 Primark stores in the UK starting from July 31. Customers can browse the Primark website and use the stock checker to verify product availability before heading to their local store.

Kari Rodgers, UK retail director at Primark, said: “It’s a really exciting moment for us as we take our Click + Collect trial to the next level and bring it to 32 of our stores in and around London. This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click + Collect offers and complementing the experience within our stores. The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.”

Associated British Foods revised its profit forecast for the 2022/23 fiscal year, citing the positive impact of robust consumer demand for the summer clothing ranges of its affordable fashion brand Primark.