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May 25, 2022

Puma utilises new ‘Layered Clothing’ tech on Roblox

Puma in partnership with Wonder Works studio has launched a new immersive sports-based experience on global online platform Roblox that gives players the ability to mix and match Puma outfits.

By Fi Forrest

Puma and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customise their characters with hyperrealistic clothing that fits any avatar body type. As they explore the experience, fans will unlock new zones and additional Puma sportswear pieces.

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“Puma and the Land of Games” offers the global Roblox community to bring out their inner athlete through sports mini-games and training activities like lifting weights and track running. This immersive experience gives an insight into what it is like to sign with the Puma brand as an athlete,” says Adam Petrick, Puma’s chief brand officer.

“The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”

Puma joins a growing list of apparel brands on the gaming platform. In March, US apparel brand American Eagle Outfitters joined with Roblox to unveil a metaverse version of the company’s spring 2022 campaign on a virtual role-playing game. 

Earlier this year, the metaverse and entertainment were named key fashion trends in the Lyst Index Q4 2021, which is based on the global fashion shopping platform’s data of over 160m shoppers.

The report points out that brands began to experiment with metaverse-inspired virtual experiences and commerce in the October to December period (Q4 2021), while the future of fashion more broadly seems to lie in entertainment, collaboration and community.

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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