By joining the Trust Protocol, PVH will receive verified data on sustainability practices from US cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss, and land-use efficiency.

“Joining the Trust Protocol helps us move forward in reaching our sustainability goals and driving continuous improvements in sustainable cotton sourcing for our brands and at scale for the industry,” says Marissa Pagnani McGowan, chief sustainability officer, PVH Corp. “This programme will enhance our ability to provide sustainable product offerings to our consumers.”

Dr Gary Adams, president of the US Cotton Trust Protocol, adds: “We are proud to welcome PVH as a new member and to help them meet their bold sustainability ambitions as established in their Corporate Responsibility strategy Forward Fashion.

“In a period of growing demand for verifiably sustainable supply, the Trust Protocol empowers US growers to demonstrate their stewardship and be recognised for the environmental efforts they’ve increasingly undertaken.”

The Trust Protocol is aligned with the UN Sustainable Development Goals, recognised by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040, and Cotton Up initiatives.

The first ten US mills joined the Trust Protocol in December, followed by the first Latin America-based mills earlier this year.

Just Style spoke with Dr Gary Adams last year about how the initiative is ramping up to help brands and retailers better track the environmental impact of the cotton entering their supply chains: Setting a standard for more sustainably grown cotton.

To learn more about PVH’s ‘Forward Fashion’ Corporate Responsibility strategy, click here.