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March 5, 2021

Reebok hires New Balance exec to lead apparel team

Reebok has tapped former New Balance executive Portia Blunt to head up its apparel team.

By Leonie Barrie

Reebok has tapped former New Balance executive Portia Blunt to head up its apparel team.

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As the new vice president, Apparel, Blunt will lead the global apparel team and drive product excellence across all apparel product categories. She will report to Todd Krinsky, Reebok’s SVP, Global Product.

Blunt most recently served as director of apparel operations at New Balance, leading innovation, material design and global integrated operations. 

In November, Footwear News named Blunt one of the “Trailblazing Black Leaders in Footwear and Fashion.” She was also named to Business Insider’s 2020 “Power List of Persons of Color Transforming the Sneaker Industry.”

“Portia is a tremendous addition to our team and will be instrumental in helping shape and grow our apparel business moving forward,” said Reebok President, Matt O’Toole. “We’re on a mission to be the top athletic lifestyle brand in the world, and having best-in-class apparel, infused with Reebok’s unique DNA, will be critical to help us get there.”

Blunt will be based in Reebok’s Boston headquarters.

Last month German sporting goods giant Adidas confirmed it was looking to sell the Reebok brand as it overhauls its business. Adidas acquired Reebok in 2006, but now says it intends to focus on its namesake brand as part of a five-year simplification strategy.

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Free Report
img

How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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