Shein’s head of US fulfilment and logistics, Andy Huang, explained: “This expansion underscores our commitment to efficiency across our operations, and we look forward to contributing to the local community and fostering innovation in the heart of the Pacific Northwest.”

He added that the US is an important market for Shein, and said: “We are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfilment process and improving the customer experience”.

The Seattle-area office joins a growing team of over 1,500 employees across the country and a network of Shein locations across the US, including corporate and warehouse facilities in cities such as Los Angeles, San Diego, Philadelphia, Washington, D.C., and Whitestown, Indiana.

Shein anticipates the new 10,000-square-foot office space will host over 50 professionals by the close of 2024. The company is actively seeking skilled individuals to fill various roles, particularly those that will support logistics and distribution efforts nationwide.

These new hires are expected to play a pivotal role in Shein’s ongoing expansion strategy and contribute to delivering what it describes as “a seamless shopping experience for American consumers”.

In November last year it was reported Shein was pressing forward with filing for an initial public offering (IPO) in the US, as part of its ambitious plan to extend its global footprint and address concerns over forced labour and climate impact.

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By GlobalData

According to GlobalData, Shein is also expected to be the sixth largest UK retailer in the next three years and is set to overtake UK online retailer ASOS and Spanish fashion brand Zara, which is owned by Inditex.