H &M describes its Creator Studio offering as being able to give merchandise fashion brands “unrestricted access to its global supply chain” using AI. This ranges from product development to fulfilment and logistics.

H&M Group’s Creator Studio website states: “Working with Creator Studio means tapping into over 75 years of experience in fashion innovation, and a supply chain that is optimised to deliver high-quality products sustainably and responsibly. A merch powerhouse at your fingertips.”

It enables anyone who wants to create custom merchandise to design and print it on over 70 garments that can be tailormade for print on demand.

The first global AI Safety Summit took place last month with UK Prime Minister Rishi Sunak revealing governments and AI companies have agreed to work together on testing the safety of new AI models before they are released. 

He said: “A serious strategy for AI safety has to begin with engaging all the world’s leading AI powers. And all of them have signed the Bletchley Park Communique.”

The UK Government was also keen to highlight the positives of AI for transforming all industries, including fashion by giving a further £37m ($45.33m) to AI projects that support small businesses.

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Kapdaa, a sustainable fashion brand in Kingston Upon Thames, UK has received backing for its AI4Fibres project, using AI for textile and fibres recycling and was one of those to benefit from the extra funding.

It is developing AI-powered cloth recycling to reduce the fashion industry’s environmental footprint and cut back on what is estimated to be 921,000 tonnes of used textiles disposed of in household waste in the UK each year – the equivalent of more than 70,000 London buses. 

Kapdaa’s co-founder Nishant Parekh explained: “Our aim is to make the UK self-sufficient for its own textile waste. We are creating a one of a kind AI system completely conceptualised and built in the UK, providing a unique way to reduce landfill. Eventually, it will create an entirely new sector and inspire young generations to support sustainability.”

UK Science and Technology Secretary Michelle Donelan added: “When it is deployed safely and responsibly, AI can and will transform what is possible in the world of work, unlocking gains in productivity and efficiency that could never have been imagined before.”

AI, digitalisation remain high priority for apparel industry based on 2023 GlobalData filings data

Credit: GlobalData

AI and digitalisation remain a high priority for the apparel industry in 2023. GlobalData’s filing database suggests AI was mentioned in apparel retail filings 33 times between 1 January 2023 and 1 November 2023 with digital featured 17 times.

Our signals coverage is powered by GlobalData’s Thematic Engine, which tags millions of data items across six alternative datasets — patents, jobs, deals, company filings, social media mentions and news — to themes, sectors and companies. These signals enhance our predictive capabilities, helping us to identify the most disruptive threats across each of the sectors we cover and the companies best placed to succeed.