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January 6, 2022updated 09 Feb 2022 12:15pm

Six finalists in Hilfiger Fashion Frontier Challenge

Six finalists have been named as part of the third Tommy Hilfiger Fashion Frontier Challenge that builds on the brand's sustainability vision to "Waste Nothing and Welcome All".

By Hannah Abdulla

The latest edition of the Tommy Hilfiger Fashion Frontier Challenge strives to continue amplifying and supporting black, indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities while fostering a more inclusive future of fashion.

Over 430 applications were received from startups and scale-ups globally.

The six finalists will pitch their business ideas to a jury panel consisting of business and sustainability leaders at the virtual global Tommy Hilfiger Fashion Frontier Challenge final event on 12-13 January 2022.

“The Tommy Hilfiger Fashion Frontier Challenge embodies our long-standing mission to harness the power of fashion to foster inclusivity, representation and change,” said Tommy Hilfiger. “Our industry will only move forward with new, fresh ideas that challenge how we think, build and create. As a brand, it’s vital we use our platform to give entrepreneurs like our finalists a voice and opportunity to create real and long-lasting impact.”

The six finalists are:

  • Clothes to Good: A South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities and their families, especially mothers, through textile recycling.
  • Haelixa: A Switzerland-based product traceability technology that aims to accelerate the global transition to transparent consumer goods supply chains.
  • MAFI MAFI: An Ethiopia-based sustainable fashion brand that crafts ready-to-wear collections, preserving ancient traditions and empowering marginalised artisans.
  • Lalaland: A Netherlands-based platform that uses artificial intelligence to generate customised and inclusive synthetic models of different ethnicities, ages and sizes, all with over 35 pose variations.
  • SOKO: This Kenya-based jewellery business uses mobile technology to connect marginalised Kenyan artisans directly to the global marketplace via a mobile platform.
  • UZURI K&Y: This Rwandan-based eco-friendly shoe brand uses recycled car tires from sub-Saharan Africa and employs local youth, equipping them with skills and economic independence.

With the support of Tommy Hilfiger and non-profit business school INSEAD subject matter experts, the six finalists have developed and refined their business plans, which they will present at the final event.

“As key players in the fashion industry, it is our responsibility to support, empower and encourage inclusivity. The Tommy Hilfiger Fashion Frontier Challenge is a testament of our commitment to make a meaningful and lasting contribution towards a better fashion industry,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “It is in our nature to drive change, even in the most challenging of times. We are proud to continue amplifying the ideas of entrepreneurs that are creating the fashion landscape we want, and need to see.”

In September 2021, Tommy Hilfiger joined The Sustainable Apparel Coalition and Higg to launch the Higg Index Sustainability Profiles.

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