Sizekick explains its AI-based technology can be integrated into online stores as a web app to give users two size recommendation options – the disruptive BodyFinder solution and the video-based BodyScanner user journey.

The BodyFinder uses AI to suggest realistic body shapes in seconds and the BodyScanner allows users to scan their own bodies using a smartphone – all they need to do is turn around once in front of the camera.

Sizekick believes its choice of two unique options are a key driver for the digital size advisor’s adoption rate and number of users.

The company says that over the past few months, the development of Sizekick’s AI sizing tool was supported by Hohenstein – the same testing and certification services provider which invested €1.3m in Sizekick almost a year ago.

In addition to this Hohenstein supported Sizekick by providing knowledge to ensure the accurate alignment of body measurements and product properties (clothing in online stores).

Based on this partnership, Sizekick says it can now offer brands an “exclusive fit analysis” by Hohenstein, which serves as valuable input for the product teams of these brands and also directly benefits Sizekick’s AI.

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Sizekick CEO and co-founder David Oldeen says: “Our goals are to sustainably improve the online shopping experience in Sizekick partner stores and gain the trust of users by recommending sizes that fit, thereby reducing size-related returns. Working with Hohenstein has allowed us to draw upon many years of increasingly rare knowledge in the field of apparel technology, and this knowledge really helped us develop a highly accurate and user-friendly solution.”

Sizekick CIO and co-founder Jake Lydon adds: “Thanks to our team’s years of sizing experience, my experience with previous external benchmarks, and our own internal evaluation, it is likely that we are already generating the market’s most accurate smartphone-based body measurements at the time of Sizekick’s product launch. We will continually challenge this assumption in our dynamic market, both internally and externally, and we aim to establish ourselves as a technology leader in our industry.”

Sizekick suggests its innovative solution will add “significant value” for fashion brands and online shoppers alike, by using accurate individual body measurements to recommend correct clothing sizes.

The first customers to use Sizekick’s AI sizing tool include Swiss multi-brand shop for sustainable fashion Rrrevolve, US-based premium outdoor brand Black Diamond, as well as German premium brand Marc Cain.

Sharing the company’s long-term vision, Sizekick remarks it wants to change fashion e-commerce in a sustainable and positive way with the aim of offering users worldwide the most accurate sizing experience.

It also plans to reduce unnecessary returns and associated CO2 emissions on a large scale and says its next step is to scale within the fashion industry, by collaborating with more global fashion brands, retailers and marketplaces.

With AI beginning to permeate the retail sector, fashion brands and retailers are beginning to leverage this technology. Last week, UK retailer John Lewis announced a new deal with Google Cloud to create a more personalised customer experience using advanced Artificial Intelligence (AI).