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The print on-demand e-commerce platform Spreadshirt has invested $1.4m in 45 Brother GTX digital direct printing machines to meet holiday production spikes.

Spreadshirt offers ‘create your own’, ‘marketplace’ and ‘shops’ that enable users to buy, sell, create and share their ideas on over 175 different apparel and accessories products.

The new digital printing machines mean photos and complex graphics can now be created in high quality and with superior durability.

“There are now 14 [Brother GTX printers] being used throughout our US production facilities in Henderson, NV and Greensburg, PA,” explains Jürgen Gauger, COO of Spreadshirt. “In these facilities, 75% of all designs are currently printed using the digital machines. We are planning to increase the digital direct printing share to nearly 100% in the future.”

The Brother GTX machines can be easily moved around on the production floor for any new configuration; while having multiple machines allows for redundancy if another machine breaks down. Maintenance of the new printers is easy and can be handled in-house, the company says.

The addition of the 45 digital direct machines also puts Spreadshirt in a good position to manage future growth, accelerate production, and speed up orders.

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Founded in 2002, Spreadshirt is available in 12 languages, operates five global production sites and ships to over 150 countries. In 2016, it hit global revenue of $102m, printed more than 4.1m items, and had over 70,000 selling partners.