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October 28, 2021

Supertex uses Coats Digital system to obtain visible supply chain

Coats Digital, which provides technology-based solutions for the apparel industry has announced South America sports apparel manufacturer Supertex Group will use its planning and production system to improve its digital processes and obtain a fully visible supply chain.

By Laura Husband

Supertex Group, which has worked with Digital Coats for five years, is introducing the digital planning and production system, FastReactPlan to obtain full visibility of its supply chain and improve its on-time delivery.

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Supertex Group, which specialises in sports apparel for brands like Adidas and Under Armour, is keen to leverage Coats Digital’s technology and industry expertise in South America and deepen its strategic technology partnership.

The FastReactPlan will provide production planning across Supertex Group’s factories in Colombia and El Salvador – which together employ more than 5,000 people and produce 1.7 million units per month.

Supertex Group CEO Eduardo Herrera said: “In a very short time, digitisation went from being a competitive advantage to being an indispensable requirement.”

He added: “The implementation of an ambitious strategy of process modernisation will separate the winners from the losers in our industry.”

The FastReactPlan project includes detailed planning of the company’s four factories as well as the management of product and material development, which will allow Supertex to have global visibility of its full supply chain, identify potential problems in a timely manner and improve the performance in all its facilities.

This new partnership is described as giving Supertex a strong foothold in the Latin American market. Coats Digital already works with other leading manufacturers in the region to support their digitisation journeys and reinforce their competitive status in the global apparel industry.

Supertex Group started its journey with Coats Digital in 2016 by adopting the company’s GSDCost system, which is described as the international standard for garment cost optimisation and sustainable manufacturing.

The sports apparel company implemented the system to improve its cost accuracy and standardise its sewing operation.

“After being GSDCost users for some time, we are excited that Supertex continues to see Coats Digital as a strategic technology partner for the future,” said Oscar Gonzalez, Coats Digital’s agent in Latin America.

He added: “With the implementation of FastReactPlan, and the continued engagement of our experts in the region, we are proud that Coats Digital can support the continued growth of Supertex Group through market-leading technology solutions and process excellence.”

Projects director for Supertex, Daniel Herrera pointed out: “The highly intuitive nature of FastReactPlan, coupled with the ability to integrate different elements of the supply chain in a single solution, will enable us to make intelligent, informed decisions.”

He added: “This partnership will also allow us to tap into the experience of the Coats Digital team, as well as its proven solutions, to help standardise our processes and to implement industry best practices.”

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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