View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
January 19, 2022

Supply chain platform IBrands Global acquires Pam & Gela

International supply chain platform IBrands Global has acquired casual apparel brand Pam & Gela in a bid to build on its existing fashion portfolio, which already includes bebe, EBY, Alloy and Blue Desire.

By Laura Husband

IBrands Global plans to make further investments in e-commerce as part of its wider strategy to revamp Pam & Gela, which is an online casual chic fashion brand.

Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

The company hopes to introduce technology that will speed-up product deliveries, provide virtual showrooms to drive wholesale growth and organise international supply partnerships to improve customer service.

It has also announced a new e-commerce merchandise strategy for the brand that features high-tier fashion capsule collections with eight to 12 new SKU launches per month.

From next month, IBrands Global expects new products to be available on the Pam & Gela e-commerce store ,with a full lifestyle assortment available by July.

The Covid pandemic led to a dormant period for the Pam & Gela brand, which was founded in 2015 and described as the creator of casual chic. IBrands Global believes it can use its previous experience of rebranding tall woman apparel brand, Alloy Apparel, following its acquisition, to transform Pam & Gela. 

Meanwhile, the supply chain platform has appointed Malinda Behrens as general manager of its apparel vertical to oversee all brand development for its existing brands as well as Pam & Gela. It has also appointed Jameelah Booker to be Pam & Gela’s new lead designer.

IBrands global founder and chairman Marc Garson explains: “As the former chief merchandising officer at Carbon38, senior vice president of merchandising and product development at Juicy Couture, president of Monica Chiang, and vice president of international business development at Club Monaco/Polo Ralph Lauren, Malinda brings a wide array of talent and a steady hand to the IBrands family.

“We see Malinda’s role as one that will shape the future of the company in the fashion and retail space.”

Behrens adds: “Coming from Carbon38, I went to school on the thought of ‘solving for her day,’ and I plan to bring a lot of the processes and speed to market tactics from my time there and apply it to the Pam & Gela brand.

“That being said, this brand already has an incredibly strong design heritage and sense of legacy; Pam & Gela is a cornerstone of the shift away from dressing structurally and paved the way for the era of what’s now athleisure.”

Related Companies

Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style