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July 8, 2021

Textile growers monetise regenerative farming with new digital hub

It has been made more simple than ever for textile growers to generate income from regenerative farming thanks to Regenagri and Cool Farm Alliance's new digital hub.

By Laura Husband

Global regenerative agriculture initiative, Regenagri has collaborated with Cool Farm Alliance to create a new digital hub that will monetise carbon reduction for textile growers who are undertaking regenerative farming.

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The new digital hub includes the capability for textiles and clothing brands to manage large groups of farms and offers new functionality to measure carbon and monetise this environmental practice.

A key element of the new release is the integration of Cool Farm Alliance’s (CFA) Cool Farm Tool into the Regenagri digital hub. As a result, users of the digital hub can access verifications of GHG emissions and CO2. The verifications are done under ISO 14064-5 accreditation, allowing users to generate carbon credits. In this way, textile growers can gain access to an additional source of funding, by selling the credits on the green finance market or using them in offsetting projects along their supply chain to clothing brands.

Harry Farnsworth, sustainable agriculture projects lead at Regenagri told Just Style exclusively: “The new version of our digital hub in collaboration with Cool Farming Alliance brings in the carbon capability on the platform. We’re at the stage of digital and technical development to help farms understand their environmental impact and we want to make it as easy as possible for farms and brands to access GHG emissions and CO2. Farmers don’t want to spend lots of time inputting data.”

He added: “We’ve partnered with Cool Farm Alliance who regularly update their methodology for calculating carbon twice a year. The organisation also has a strong user base for the tool so we felt this partnership would make it a complete digital tool for our members.”

The new digital tool, which calculates carbon, also makes it simpler for brands to use because brands can see the scores for biodiversity, carbon and water usage at multiple farms and establish which farms are using regenerative methods.

Farnsworth pointed out the demand for regenerative farming and the ability to track carbon capabilities is growing. Regenagri has 30,000 hectres of land across 14,000 farms worldwide which have signed up already and this will only expand as brands look for growers who are dedicated to lowering their environmental impact.

Farnsworth added: “Margins and profits are incredibly important and moving from traditional to regenerative farming does need some investment so being able to monetise carbon capabilities is incredibly important.”

The updated digital hub provides a pathway for farms to be awarded carbon credits, which can be sold on to the green finance market or to their supply chain businesses looking to offset emissions to reach net zero targets.”

Crucially, the new platform is also open to corporate members. This provides a means for supply chain corporates to view the data from farms in their supply chain, without any extra effort on the part of the farm business.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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