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November 2, 2021

The Lycra Co enables digital collaboration with new portal

The Lycra Company has launched a new online customer portal to connect brands, retailers, and garment makers with a global network of mills all in one platform focused around the science of comfort, fit and performance.

By Beth Wright

The Lycra One portal enables mills and retailers to collaborate digitally and includes a fabric library and knowledge centre, certification services, and merchandising assets.

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Prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection, the Lycra Company explains.

Now, through the new Lycra One portal, users can source innovative fibre solutions using the digital fabric library. Users can also directly connect with mills to begin or expand on business relationships, learn about capabilities, and view product catalogs.

“The Lycra Company has a rich legacy of innovation and we must embrace digital transformation,” says CEO Julien Born. “The launch of the Lycra One portal leverages our connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch.”

The new portal features a knowledge centre where users can access exclusive content such as webinars, white papers, and videos covering new fibre technologies, industry trends, marketing, and sustainability. These resources aim to help educate users on maximising the value of The Lycra Company and its solutions to deliver products that can meet consumers’ needs and provide inspiration for new ideas.

Additionally, requests can be submitted for trademark license agreements and fibre certifications that help to reinforce the quality of products backed by the Lycra brand.

The Lycra Company recently partnered with HeiQ to launch Lycra FreshFX for the Chinese market offering better comfort, fit, shape and hygiene.

Lycra FreshFX uses HeiQ finishes applied directly to stretch fabrics made with Lycra fibre branded spandex. The brand can be customised to exact consumer needs via antiviral, antimicrobial, or anti-odour technology options.

 

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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