The Lycra Co enables digital collaboration with new portal - Just Style
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The Lycra Co enables digital collaboration with new portal

02 Nov 2021

The Lycra One portal enables mills and retailers to collaborate digitally and includes a fabric library and knowledge centre, certification services, and merchandising assets.

Prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection, the Lycra Company explains.

Now, through the new Lycra One portal, users can source innovative fibre solutions using the digital fabric library. Users can also directly connect with mills to begin or expand on business relationships, learn about capabilities, and view product catalogs.

“The Lycra Company has a rich legacy of innovation and we must embrace digital transformation,” says CEO Julien Born. “The launch of the Lycra One portal leverages our connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch.”

The new portal features a knowledge centre where users can access exclusive content such as webinars, white papers, and videos covering new fibre technologies, industry trends, marketing, and sustainability. These resources aim to help educate users on maximising the value of The Lycra Company and its solutions to deliver products that can meet consumers’ needs and provide inspiration for new ideas.

Additionally, requests can be submitted for trademark license agreements and fibre certifications that help to reinforce the quality of products backed by the Lycra brand.

The Lycra Company recently partnered with HeiQ to launch Lycra FreshFX for the Chinese market offering better comfort, fit, shape and hygiene.

Lycra FreshFX uses HeiQ finishes applied directly to stretch fabrics made with Lycra fibre branded spandex. The brand can be customised to exact consumer needs via antiviral, antimicrobial, or anti-odour technology options.