Top stories on just-style this week include a look at concerns over the rising number of fakes entering the US, and an interview with Vivek Ramachandran, CEO of HSBC‘s new apparel business-to-business platform Serai. Elsewhere, VF Corp has struck a US$2.1bn deal to buy Supreme, and the UK’s Generalised Scheme of Preferences (GSP) will take effect from 1 January 2021.

Surge in fakes as more US shoppers turn to online marketplaces
Concerns are being voiced over the rising volume of fakes entering the United States as the number of Americans relying on e-commerce grows in response to the effects of the Covid-19 pandemic.

Serai CEO sets out vision to reshape international apparel trade
Banking giant HSBC is focusing on the apparel industry with a new digital business-to-business platform that enables retailers and brands, manufacturers and suppliers to build trusted relationships, exchange data, and tap into new technologies. Here, CEO Vivek Ramachandran discusses his ambitious vision for the interconnected global trade network.

VF Corp strikes US$2.1bn deal to acquire streetwear brand Supreme
Vans and The North Face-owner VF Corp, has revealed plans to acquire Supreme, a privately-owned global streetwear brand, in a US$2.1bn deal.

Aldi Nord, Sud and Lidl vow not to squeeze on price to protect supply chain workers
Aldi Nord, Aldi Sud and Lidl have each implemented a new policy not to ask factories for price reductions/discounts relative to comparable items with last season, in an attempt to ensure workers in its supply chain are protected from the fallout of the Covid-19 pandemic.

UK’s GSP to take effect 1 January 2021
The UK’s Generalised Scheme of Preferences (GSP) will take effect from 1 January 2021 following the end of the Brexit transition period, covering the same countries currently eligible for trade preferences under the EU’s GSP.