Trendyol said it sees an opportunity to open up both domestic and international markets to Ukrainian brands by leveraging its so-called “world-class” digital infrastructure and expanding its international footprint.

First deputy prime minister and minister of economy of Ukraine, Yulia Svrydenko highlighted the importance of Turkish companies investing in Ukraine during the ongoing war.

Svrydenko added: “Their interest extends beyond the swiftly advancing high-tech sector and defence industry during wartime.

“There’s also a keen interest in collaboration within the logistics and marketplace with an export focus. We explored ways to enhance our cooperation and build stronger economic ties. I believe that increased trade can help bring our nations closer together.”

Trendyol group president, Çağlayan Çetin, recently engaged in a series of crucial meetings in Ukraine, where he was joined by Svrydenko, minister of strategic industries of Ukraine, Alexander Kamyshin, and Haluk Bayraktar, CEO of Baykar, Turkish technology company. The meetings were a key component of the international investment strategy planning for both companies.

This strategic move comes hot on the heels of Trendyol’s recent launches in Germany, Azerbaijan, The Gulf States, and the Central and Eastern European (CEE) market.

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Trendyol explained its commitment to delivering a “seamless and convenient” ecommerce experience, coupled with its dedication to promoting economic growth through cross-border trade positions the company as a pivotal player in the ongoing evolution of international ecommerce.

Trendyol added that as it ventures into new markets it remains steadfast in its mission to bridge the gap between consumers and producers and invest in digital and logistics infrastructure. It pointed out that its warehouse in Poland boasts a three-million-unit stock capacity which plays a crucial role in supporting its expanding operations.

Last year, Trendyol reportedly tabled a £1bn ($1.25bn) offer for British fashion ecommerce retailer Asos with a retail analyst telling Just Style it would be in much a better position if the offer had been accepted.