TrusTrace, a global SaaS company with a platform for supply chain transparency and traceability within the fashion and retail industries, today (7 November) announced that Kappahl, a leading Swedish apparel brand, has selected the TrusTrace platform to support its traceability efforts.

In addition to adhering to regulations, Kappahl aims to leverage the TrusTrace platform to enable more data-based decision-making to drive sustainability in day-to-day operations, as well as to equip consumers to move towards more sustainable consumption.

The Swedish brand says, this will be achieved through communicating the impact of their products, allowing customers to shop according to their values and make more informed purchasing decisions. Kappahl’s goal is to push the current 75% margin to 100% for products made using more sustainable materials by 2025. Moreover, it envisions to halve the value chain’s climate emissions by 2030.

“Kappahl identified traceability as a key strategic enabler for sustainable change, and a way to facilitate compliance with evolving supply chain laws and regulations,” said Shameek Ghosh, CEO and co-founder of TrusTrace. “We’re thrilled that they selected TrusTrace as the framework to promote data-driven, sustainable action. Kappahl will be able to leverage robust supply chain data insights to enable responsible sourcing and adhere to laws such as the Norwegian Transparency Act and the upcoming EU Strategy for Sustainable and Circular Textiles.”

Sandra Roos, VP sustainability at Kappahl, added: “For Kappahl, it is important to be a transparent company, and we want to make it easy for our customers to make informed and sustainable choices. Our customer must receive as detailed information as possible in order to quickly know what it is they have bought, and knowing where and how the garment is made also raises its value. There is a lot of work behind each finished garment, the manufacturing process is long and involves many people – something perhaps not everyone is aware of. With TrusTrace, we get the tools to efficiently manage sustainability data for the approximately 40m garments that are sold every year. Sustainability data can be presented for an overall picture of the garment’s values, which can then be communicated to customers in a simple and accessible way.”

TrusTrace remarked that it is a leader in fashion supply chain traceability, providing 40+ global fashion and retail brands with verified data in real-time, as materials and finished goods move through the supply chain.

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In June this year, TrusTrace collaborated with Fashion Revolution and Fashion for Good to launch the Traceability Playbook aimed at offering practical advice to fashion brands and retailers on how to leverage traceability to achieve sustainability goals.

The Playbook offers an in-depth analysis of the evolving market dynamics and incoming legislation moving traceability from a nice-to-have to a must-have, says the global SaaS company.