The number of shoppers in UK stores was also 15% lower than the previous week, with shopping centres seeing the biggest drop, retail analytics company Springboard said according to a Reuters report.
Retailers across the UK were banking on a post-Christmas sales boost as stores were able to remain open this year whereas many were forced to close during the same period last year in line with Covid-19 restrictions.
But Springboard said Boxing Day footfall (26 December) was 41% lower than pre-pandemic levels.
New Year’s Eve however did see a 5.2% increase in shoppers compared with Christmas Eve, a reversal of the situation from a year ago.
“Despite the well-documented cautiousness of shoppers in the run-up to and over Christmas this year, it appears that on New Year’s Eve there was a shift in behaviour with footfall in high streets increasing from the week before (Christmas Eve),” said Springboard Insights Director Diane Wehrle.
“The winners on New Year’s Eve were Central London and historic town centres where footfall rose significantly from the week before, whilst declining in smaller local high streets.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
