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April 13, 2021

Urban Outfitters taps new Anthropologie boss

Urban Outfitters, Inc has named former Tilly's chief merchandising officer Tricia Smith as global CEO of Anthropologie amid the news its total retail comparable net sales during the first quarter so far have increased by high single-digits on last year. 

By Beth Wright

Urban Outfitters, Inc has named former Tilly’s chief merchandising officer Tricia Smith as global CEO of Anthropologie amid the news its total retail comparable net sales during the first quarter so far have increased by high single-digits on last year. 

Smith joins the Anthropologie team following the departure of Hillary Super. Smith previously spent 26 years within the Nordstrom merchant organisation where she was executive vice president, general merchandise manager of women’s, young contemporary, designer, and specialised apparel. In 2019, Tricia left Nordstrom to become executive vice president, chief merchandising officer, of Tilly’s.

“We are pleased to welcome Tricia into the URBN family,” said Richard Hayne, CEO of Urban Outfitters. “She is an accomplished leader with extensive merchant experience. She understands the Anthropologie customer, and I’m confident she will successfully expand the brand’s equity and reach.” 

Separately, the group noted its total retail segment comparable net sales thus far during the first quarter of fiscal 2022 have increased by high single-digits versus fiscal 2020.

In North America, better sales were driven by double-digit comp results at both the Free People and Urban Outfitters brands while Anthropologie sales have improved substantially but remain slightly negative.

“Due to Covid-19 induced restrictions, most of our European stores have remained closed in Q1, however, UK stores are scheduled to re-open today,” Urban Outfitters said yesterday (12 April). “Fortunately, exceptionally strong, triple-digital online sales increases have largely offset the loss of store sales.”

The group reported a 6.9% decline in total company net sales for the fourth quarter over the same period last year to US$1.09bn. Comparable retail segment net sales decreased 7%.

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